Charles L. “Butch” McCall
Butch served as Vice President of IHRA. Some of his duties included organizing and conducting Media/Press tours for the professional drivers competing in IHRA, writing press releases, the design and layout of national event programs, and overseeing the “Press Room” operations at each of the twelve (12) national events.
After one year, he was promoted to National Marketing Director and assumed all sales and marketing to promote the sanctioning body. This included finding and developing clients to purchase and sponsor IHRA’s Points Funds for eleven (11) categories, national events sponsorships, multiple shootout sponsorships for specific professional and sportsman eliminators. He was responsible for developing special programs such as “Official Vehicles”, “Official Auto Parts” and “Official Apparel” for the organization. One of the most important aspects of his job was the development of programming and sales with ESPN. Butch secured sponsors such as; Motorcraft, Ford, Chevrolet, Winston, Lorilard-Salem, Hardee’s, Mr. Gasket, Fel-Pro, Hurst Shifters, and many more.
Butch was promoted in 1987 to Vice President and General Manager of the Bristol International Raceway (BIR). He handled all aspects of the racing operation; negotiating contracts with Anheuser-Busch, ESPN, and Valleydale, coordinating each race with NASCAR Officials, pre-race promotions, overseeing ticket sales and distribution, all on-site hospitality, and all other duties associated with BIR.
Butch McCall and Ted Jones formed Masters Entertainment Group, Inc. (MEG), a national “Television Production Company” in 1990.
MEG has provided programming for several national television networks over its 26 year history such as; ESPN, ESPN2, SPIKE, SPEED, OUTDOOR CHANNEL, VERSUS, ION, CSS, SUNSPORTS, FOX SPORTS NETWORK, VELOCITY, NBC SPORTS, MAVTV, and REVN. Butch was instrumental in the concept and development of ESPN2 and have supplied as many as 339 programs per year to that network.
In 2015, Butch and Sherry McCall formed POWERSCOPE PRODUCTIONS, INC. to take automotive and marine programming to the next level. Americans spend more time engaged with television than any other media, and it is PowerScope’s goal, working with major companies in both arenas, to develop exciting, informative, and quality television programming.
For fifteen years, Sherry served as Senior Account Executive for Masters Entertainment Group (MEG), one of the largest independent motorsports television production companies in the country. In this position, she brought many new sponsors to MEG, developed new programming that focused on the client’s national marketing needs, and implementing exposure opportunities to ensure the best return on their investment. She traveled extensively covering major motorsports events, and trade shows for; ESPN, ESPN2, SPIKE, SPEED, OUTDOOR CHANNEL, VERSUS, ION, CSS, SUNSPORTS, FOX SPORTS NETWORK, VELOCITY, NBC SPORTS, MAVTV, and REVN. Developing mutually beneficial partnerships and building long lasting relationships in the automotive and marine industries are the best part of her job.
In 2015, Sherry McCall and her husband Butch formed POWERSCOPE PRODUCTIONS, INC. to provide a broad range of services, extensive experience, special expertise, quality and great creativity. Video content is becoming increasingly important for all types of businesses in various ways including content marketing, social media, and promotion. We understand the importance of producing a corporate or brand video that will engage your target audience and set you apart from the competition. We are more than a video production company. We combine our creative innovation with our marketing expertise to deliver exceptional content to our clients.
Traveling the country and tackling fun projects is a passion his whole family has shared in. He has been coined a great husband, a great father, a great business man….and a pretty good bus driver.
Pam is up for any project. She may not know where they’re headed but she’s ready to go when the bus driver starts the engine.
James is located in the production center of Texas, Austin. He has been on both sides of the camera as an ex bull rider and doing production for live events over the past decade. His job responsibilities include main camera videographer and lead grip, as well as helping with bus driving duties.
James’ attitude and personality are a great contribution to any production team. He is always willing to tackle any task assigned.
Maggie’s passion for the media industry began when she was first handed a camera as an 11-year-old on the sidelines of college football games. She has touched almost every aspect of the media production world. She is always up for a challenge and enjoys solving problems if they should arise.
Maggie is a videographer that knows how to stay with the action in all types of extreme sports, monster trucks, bull riding, motocross, drag racing, you name it. She is a graduate of East Tennessee State University where she majored in English, priming her to take over script writing needs of the company. She is a natural for the company’s social media responsibilities, understanding the impact and importance that top quality pictures and information on a timely basis can make for a company. This classy lady is a great addition to the team.
In Memory of Bob who passed away in 2016Bob had a 40 plus year background in radio and television broadcast. He was an award winning videographer tackling national TV shows with a passion. An accomplished shooter, production wiz, director and editor, Bob was a welcomed addition to our production company.